An complete website redesign for a SaaS-based IoT software platform company. The goals included simplifying and focusing content based on testing, to drive improved product comprehension, increased engagement and preference, and quality of lead generation.

An evolution from the former Jasper identity to a new Cisco Jasper brand identity, after acquisition by Cisco, for a SaaS-based IoT software platform company. The objective was to retain part of the Jasper identity while infusing Cisco's identity to create a look and feel consistent with Cisco's brand identity. Elements included brand guidelines, illustrations and iconography, experiential graphics, and website.

A complete website redesign for Magento, a B2B ecommerce platform company. The goals included infusing more of their customer's stories, improving comprehension, increasing engagement and preference, and strengthening lead generation.

Brand identity guidelines for Magento, a B2B ecommerce platform company. The complete set of guidelines included online and offline visual communications, developer community guidelines, a messaging framework, partner guidelines, and naming guidelines.

Branded communications for an eBay Inc. startup, X.commerce, targeting developers and technical leaders looking for a simple, integrated way to launch and manage omni-channel commerce activities. Communications included identity guidelines, printed collateral, and website designs.

A comprehensive refresh of the PayPal identity based on new brand research and target audience test results. The goal was to create an identity that supported new brand pillars and aligned with research insights. New elements included messaging, a logo refresh, enhanced color palette, imagery and fonts, foundational rounded corner shapes, a new core parallelogram shape, and page layout approach.